This campaign for Carmine was all about energy, edge, and confidence. I led the creative direction and photography across both e-commerce and editorial content — building a bold visual story around the collection’s off-road theme.
With a red motorbike, helmet styling, and a strong palette, we focused on clean compositions and striking attitude. E-comm shots brought out product clarity, while editorial moments captured the brand’s raw character.
One of the most fun and visually charged shoots I’ve worked on — strong concept, sharp styling, and a great crew.
