Prompt to Product: Art Directing Naughty Goose with AI

As Art Director, I led the visual launch for apparel brand Naughty Goose from concept to completion. I used Google AI Studio to generate and refine the editorial mood board, then physically executed the set design, photography, and e-commerce assets. I also established the UGC visual framework to fuel their social media strategy, creating a cohesive and engaging brand world from the ground up.

Naughty Goose is a bold new apparel brand built on the ethos of playful rebellion and sophisticated comfort. The challenge was to launch the brand with a distinctive visual voice that felt immediately iconic, cohesive across all touch points, and highly engaging for a social-first audience.

This project encompassed the entire visual ecosystem: from initial AI-assisted conceptual mood boarding to the physical execution of photoshoot sets, culminating in high-conversion e-commerce imagery and a UGC-driven social media strategy.

Using Google Ai Studio to bring the styling & make-up mood board to life before the shoot

THANK YOU!

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